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Grow Your Digital Sales on Walmart and Amazon

  •  See what's limiting your digital penetration.
  •  It takes 2 minutes to connect your data.

Optiwise helps enterprise brands and marketplace sellers grow digital sales profitably by fixing the backend discoverability, compliance, and indexing issues that suppress visibility and conversions—working alongside internal marketing teams and agencies.

1,000+

Brands Optimized

20M+

Products Optimized

Built by Ex-Walmart and Ex-Amazon Tech Leaders
Woman shopping online

Why Digital Sales Stall—

Even When Demand Is Strong

Most brands don't underperform on Walmart because customers aren't searching for their products. They underperform because their products aren't fully discoverable and ready for conversion due to backend issues.

Margins compress as
ad spend increases

Merchants push harder
for digital growth

Content Quality Score >98% and still not converting

Issues Below The Surface

Most brands don't know that what's happening is at the platform layer

You can't grow profitably with backend issues

3,000

Backend Issues

The average brand has over 3,000 backend issues

2,100

Digital Shelf Issues

The average brand is missing from over 1,800 internal digital shelves and 300 external digital shelves

55

Omni Spec 5.0 Issues

The average brand has 55 Omni Spec 5.0 issues in their backend

161

Backend Attribute Issues

The average brand has 161 backend attribute issues

What's actually happening lives below the surface—at the platform and data layer—where most dashboards don't reach.

Your teams and agencies can't see that your check engine light is on limiting your digital pen.

Digital Pen. Solved.

On average, fixing all frontend and backend issues results in a

2.8x Increase In Digital Pen

When products are fully optimized, indexed and discoverable, digital
penetration scales naturally with your ad strategy.

Talk to an Enterprise Specialist

How Optiwise Unlocks Growth

Optiwise is not a Product Information Management (PIM) Platform like Salsify or Syndigo.
We are an Algorithm Optimization Platform (AOP). It's like comparing a typewriter to a computer.

24/7 Algorithm Monitoring

We continuously monitor and flag products with issues in near real-time. Walmart's algorithm is constantly changing.

Digital Pen AI Assistant

Our AI Assistant is constantly looking at every aspect of your business 24 hours per day figuring out how to improve your digital sales and penetration.

Fix Frontend Issues

Fix frontend issues to increase visibility and conversion. This results in an average 20% increase in digital sales.

Fix Backend Issues

Fix backend issues and ensure complete digital shelf coverage. This results in an average 40% increase in digital sales.

Ads Optimization

We identify keyword gaps, fix dayparting inefficiencies, and correct pricing and digital shelf misalignment to reduce CPC and improve ad conversions..

Seasonal Automation

Fully automate and schedule seasonal content changes. Example: the day after Thanksgiving, switch all listings to Christmas.

Golden Catalog

List products instantly across channels in the correct format and with Premium A+ content

1 Click Content Creation

Create images and videos with one click in platform specific format - fully compliant.

Feature Spotlight

Meet Olivia - Your Digital Pen Assistant

Olivia isn't just an AI Agent, she's the unfair advantage to your competition. She is constantly looking at 78 different aspects of your business (sales, visibility, conversions, TACoS, ROAS, missing digital shelves, competitive pricing, CPC, AUR, ad spend, inventory, Omni Spec 5.0 issues...etc).

Literally everything you can imagine to help you improve your digital pen! She is working for you 24/7 and figuring out how to improve your digital growth and giving you recommendations with 1-click resolutions. Everything is 100% in your control.

Olivia AI Assistant

24/7 Monitoring

Olivia is at her desk 24/7 finding ways to increase your digital pen

Recommendations

Olivia instantly alerts you when there are things suppressing your digital sales and recommends how to fix it.

Instantly Fix Issues

With one click, Olivia can fix your issues for you. Everything is 100% in your control.

One-Click Solution

Create Premium A+
Content Instantly

Transform basic product listings into conversion-optimized rich media experiences with your brand guidelines to target specific customers. Our AI-powered system creates Premium A+ Content that drives conversion and sales. Do you know the difference between A+ Content and Premium A+ Content?

One Click Creation

Create pictures and videos with one click

Conversion Optimized

AI-generated descriptions that sell and convert

Seasonal Automation

Fully automate and schedule seasonal content changes with a few clicks

Proven at Enterprise Scale for 1P and 3P

Optiwise supports 1,000+ brands and has optimized 20+ million products across Walmart.com and Amazon.

1,000+

Enterprise Brands

Trusted partners

20M+

Products Optimized

Across platforms

1P & 3P

Full Support

All seller types

470+

Categories Managed

+60% Avg Digital Growth

Founded by a team of ex-Walmart and ex-Amazon tech leaders that were responsible for fixing and optimizing Walmart product listings for 8 years before that responsibility shifted to the brands.
We know Walmart's algorithm better than anyone.

Measured Growth Outcomes

On average, brands using Optiwise achieve:

Growth driven by structural efficiency—not increased spend.

2.8x

Increase in Digital Pen

Our average brand's increase

60%

Digital Sales Growth

Our average brand's increase

18%

Content Quality Score

Improvement

47%

Lift in ROAS

Better ad returns

What Our Clients Say

Trusted by 1,000+ brands across Walmart and Amazon

"Optiwise.ai is the ultimate game-changer for us. With their AI-based growth strategy and Walmart expertise, our product sales skyrocketed by 3X. Their deep understanding of the seller center, the importance of higher listing scores, and the impact of ads on sales have been invaluable. We highly recommend Optiwise.ai for anyone looking to boost product listings and revenue."

Claudia L Borunda

Rancho Pecana

"Optiwise.ai is great to work with. We chose Optiwise.ai primarily for its A+ content hosting, which has a remarkable speed and can be published very fast. We haven't found any solution provider who'd offer anything of this sort. In addition to this, we find its reports very useful, it's not something that Walmart typically offers. We've also explored their competitor tracker."

Vladislav Deryabin

Razor Group

"I am delighted with my experience with Optiwise.ai. Their team's invaluable expertise played a crucial role in the successful launch of our seasonal fertilizer products on Walmart. Optiwise.ai provided us exceptional support, including image and product listing optimization, video publishing, and advertising. Their strategies resulted in a remarkable 2.5x return on ad spend (ROAS) for our seasonal products and 1.5x for non-seasonal items. They are the perfect partner for maximizing results in the online marketplace."

Bhaskar

WonderTree Organics

See What the
Algorithm Sees

If you're being asked to grow digital sales, the issue is likely not demand—it's discoverability. With our software, you can see exactly what the algorithm sees as issues that are suppressing your sales.

Get a free backend audit and find hidden issues
It takes 2 minutes to connect your data
Algorithm visualization