Walmart Rich Media

Maximize Your Conversions Using Rich Media/ BTF

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What is Rich Media (Below-The-Fold)

Enhanced Brand Content (EBC), also known as Rich Media/ BTF, allows sellers create product-specific brand stories and showcase various use cases to boost upselling and cross-selling. It includes interactive content like high-quality images, videos, slideshows, comparison charts, detailed product features, and more!

  • Maximize Conversions
  • Tell your Brand Story
  • Boost Engagement
  • Enhance Customer Experience
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Enrich your customers' experience by presenting a more comprehensive brand story on your product page using Rich Media

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Years of Walmart Partnership

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Rich Media Added

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Categories Supported

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Brands

Automatically detect your product ASIN and recreate rich media from exisiting A+ Content in a single click

Create your own modules with our pre-defined templates. Add comparison charts, slide shows, videos, etc.

Edit, duplicate, unpublish, sync with A+ Content, and more – do it all with Optiwise.ai

Monitor your results with our analytics dashboard. Get access to EBC views, listing traffic, weekly reports, and more!

26% Rise In Weekly Transactions

A home furnishing brand features rich media content on their product pages

By incorporating Rich Media content onto Walmart’s pages for a Home Furnishing brand and effectively targeting relevant keywords, there was a notable 18% surge in the quantity of keywords ranking on Walmart’s internal search, along with a 26% boost in orders. This increase in orders was more than twice that of the control group of non-optimized pages.

30% Increase in Traffic

After publishing Rich Media on product pages for a pet brand

A Pet Supplies brand recently revamped the content on more than 100 of its product pages. This involved optimizing the titles, introducing new product descriptions, and rich media content. As a result, category experts noted a remarkable improvement of up to 116% in SEO views for the updated product pages.

Meet our Walmart Experts to learn more about Rich Media/ BTF

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Success Stories

Drive 2.5x Revenue Growth on Walmart through Rich Media/ BTF

Explore how a bed linen brand seller skyrocketed their sales within one month using Optiwise.ai. Uncover the power of Rich Media (Below-The-Fold), listing optimization, growth recommendations, and more features on our AI platform that boosted their traffic and generated remarkable results

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otipwise logoTestimonials

121% revenue increased from last year, Good job Optiwise.ai. Eagerly waiting to replicate same success to other marketplaces.

*****

Nick

In just three quarters, our sales grew over by 212% on 3P and 300% on 1P with optiwise.ai. We are expanding on Walmart stores. I'm truly impressed!.

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Jonathan Feldman

Since joining the Optiwise.ai Stable, Acquco has doubled revenues Year over year. Optiwise.ai has ensured and implemented compliance with the v5 item spec sheet flips to ensure we are on the cutting edge of Walmart.com’s constantly changing SEO playing field. Finally, Optiwise.ai has provided a level of access to Walmart’s internal teams to quickly handle difficult technical issues and to access the latest beta tests and new Walmart-initiatives.

*****

Lucas Millman

I am delighted with my experience with Optiwise.ai. Their team's invaluable expertise played a crucial role in the successful launch of our seasonal fertilizer products on Walmart. Optiwise.ai provided us exceptional support, including image and product listing optimization, video publishing, and advertising. Their strategies resulted in a remarkable 2.5x return on ad spend (ROAS) for our seasonal products and 1.5x for non-seasonal items. They are the perfect partner for maximizing results in the online marketplace.

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Bhaskar

Optiwise.ai is the ultimate game-changer for us. With their AI-based growth strategy and Walmart expertise, our product sales skyrocketed by 3X. Their deep understanding of the seller center, the importance of higher listing scores, and the impact of ads on sales have been invaluable. We highly recommend Optiwise.ai for anyone looking to boost product listings and revenue.

*****

Claudia L Borunda

Optiwise.ai is great to work with. We chose Optiwise.ai primarily for its A+ content hosting, which has a remarkable speed and can be published very fast. We haven't found any solution provider who'd offer anything of this sort. In addition to this, we find its reports very useful, it's not something that Walmart typically offers. We've also explored their competitor tracker.

*****

Vladislav Deryabin

It has been a pleasure working with the team! As a small company, relying on their expertise, patience, and professionalism have been very important to my company and our goals for Walmart & Amazon. I highly recommend Optiwise.ai. Overall, I have been very satisfied with the services that have been provided and the individuals that I have got a chance to work with. Thank you for all the support & insights, I hope we can continue this relationship.

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Yvonne Akyeampong

Customers

Publishing Rich Media/ BTF can lead to enhanced customer engagement, better search rankings and increased conversion rates. In order to provide a superior customer experience and differentiate your products on the digital shelf, it is crucial to incorporate Rich Media Content on all of your products.

Standard media refers to basic image or text-based content that are commonly found online. On the other hand, Rich Media/ BTF refers to interactive or highly engaging digital content, such as comparison charts, videos, interactive product display templates. Rich media is designed to capture and hold the viewer's attention for a longer period of time, providing a more immersive and memorable experience.

Our one-click solution enables you to effortlessly transfer all of your existing A+ content onto Walmart. To do this, you simply need to link your seller center accounts with Optiwise.ai using our trusted API connections in both marketplaces.

Optiwise.ai is a verified content provider on Walmart Specialty Solution Providers and has over a decade of experience on marketplaces. We have established direct API connections that have undergone rigorous scrutiny by both marketplaces. At Optiwise.ai, we prioritize the security and privacy of your data, and we never disclose any customer information without explicit consent.

To get started with Walmart Rich Media, simply sign up on Optiwise.ai and connect your Amazon and Walmart Keys. If you run into any problems, please connect with our Walmart experts, who will handle it for you.

To get the most accurate and up-to-date information on the cost of our Walmart Rich Media services, please visit our pricing page. This will provide you with a detailed breakdown of our service options and associated costs. If you have any specific needs or questions, feel free to reach out to us directly!